Hot Topic Session

Spill the Tea! Gathering Customer and Consumer Insights That Ignite Innovation

Chair and Moderator(s)

• 

  Serpil Metin

  Principal Product Developer
  Global Edible Oil Solutions
  Cargill
  Plymouth, Minnesota, United States

Co-Chair(s)

• 

  Jennifer Schodtler

  R&D Director
  Global Oils Food Service Category
  Cargill
• WO

  Wendy Osborn

  Cargill
• LT

  LIz Tusa

Abstract: Successful innovation begins with a deep understanding of your customer or consumer. What are their needs? What are their pain points? Innovative companies leverage insights to unlock value drivers and identify innovation opportunities. In this symposium, you will learn about different tools and techniques used to gather insights and how they can be used throughout the innovation process. You will hear through two real life case studies about the role insights played in product development. Speakers include food industry representatives and a market research agency.

Presentations:

• 8:30 AM – 9:00 AM MDT

  Putting consumers at the heart of your product innovation process
  

  Presenting Author: Jane Ott – C+R Research

  Co-Author: Erin Welters – C+R Research

  Co-Author: Kathleen Blum – C+R Research

  Co-Author: Kelly Gebhardt – C+R Research

  Co-Author: Kat Figatner – C+R Research
• 9:00 AM – 9:30 AM MDT

  Beyond oil: Food service's entry into digital solutions
  

  Presenting Author: Jennifer Schodtler – Cargill

  Co-Author: Wendy Osborn – Cargill

  Co-Author: LIz Tusa
• 9:30 AM – 10:00 AM MDT

  Flavor personalities: Identifying the right flavor for EVERY ONE, not everyone.
  

  Presenting Author: Kim Duncan – Givaudan Taste & Wellbeing, North America

  Co-Author: Jim Jackson-Adams – Bellomy Research

  Co-Author: Dave Busby – Bellomy Research

  Co-Author: Annaliese Hnat – Givaudan Taste & Wellbeing, North America