R&D Director Principal Scientist Procter & Gamble Cincinnati, OH, United States
Abstract: P&G is on a mission to develop laundry products that are both superior and sustainable. Two key targets of P&G’s net zero ambitions are (1) Reducing Scope 3 upstream greenhouse gas emissions in the raw materials used in our products and (2) Reducing Scope 3 downstream greenhouse gas emissions during the consumer use phase which is mainly driven by heating the wash water.
Surfactants are a key component of laundry products and impact numerous consumer touchpoints including stain removal, whiteness, and freshness. Highly branched, C15 rich alkyl surfactant surfactants are mass efficient with strong performance in cold water, making them an attractive raw material. However, combinations of surfactants are known to interact synergistically through mixed micelles to deliver stronger benefits than single surfactants. This talk explores the synergies observed formulating highly branched, C15 rich alkyl surfactant surfactants into laundry products to deliver against superiority and sustainability.